Privacy Policy

1. Personal Information We Collect

We collect personal details such as name, email, phone number, or mailing address when you interact with our Site. This information may be collected when you:

• Submit contact or appointment request forms

• Register for an account or patient portal

• Subscribe to our newsletter or updates

• Participate in surveys or promotions

Providing this information is voluntary, but without it, certain features or services associated with our Site may be unavailable to you.

2. Non-Personal Information Collection

Our Site automatically collects certain non-personal information when you visit, including:

• Browser type and version

• Operating system

• IP address and geographic location (city/country level)

• Pages visited and time spent on those pages

• Referring website or source

This information helps us analyze user behavior, optimize our website performance, and enhance the user experience. It is collected using technologies such as cookies, web beacons, and server logs.

3. Use of Cookies and Similar Technologies

Cookies are small text files stored on your device that help us provide a better website experience. We use cookies to:

• Remember your preferences and settings

• Understand how you use our website

• Improve our services based on your behavior

• Enable certain functionality on our website

You can modify your browser settings to block cookies or alert you when cookies are being sent. However, some parts of our Site may not function properly if you disable cookies.

We may also use web beacons (small graphic images) and similar technologies to track user activities on our website and in our emails.

4. How We Use Your Information

Citywide Eye Care uses the collected information for the following purposes:

• Provide and improve our services: To deliver the eye care services you request and enhance your experience with us

• Communication: To respond to your inquiries, provide appointment confirmations, and send service-related announcements

• Website optimization: To analyze usage patterns, diagnose technical problems, and improve our website functionality

• Marketing: With your consent, to send you newsletters, updates about new services, or special promotions

• Legal compliance: To comply with applicable laws, regulations, and professional standards

We process your personal information based on your consent, contractual necessity, our legitimate interests, and/or to comply with legal obligations.

5. Data Security Measures

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:

• Secure Socket Layer (SSL) encryption for data transmission

• Access controls and authentication procedures

• Regular security assessments and updates

• Employee training on data privacy and security

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Electronic Communications

If you opt in to receive our newsletter or promotional emails, you will receive communications containing news, updates, and information about our services, promotions, and eye health education. We may use third-party email service providers to send these communications.

Every marketing email we send includes an unsubscribe link that allows you to opt out of future marketing communications. You may also contact us directly to request removal from our mailing list.

Please note that even if you opt out of marketing communications, you may still receive service-related communications, such as appointment reminders or important notifications about your eye care.

7. Third-Party Information Sharing

We may share your information with trusted third parties who assist us in operating our website, conducting our business, or servicing you. These third parties include:

• Service providers: Companies that provide services such as website hosting, data analysis, payment processing, order fulfillment, and customer service

• Business partners: Trusted vendors and partners who help us deliver services (e.g., contact lens suppliers)

• Legal requirements: We may disclose information when required by law, court order, or other governmental authority, or in the good-faith belief that such action is necessary to comply with legal obligations

We require all third parties to respect the security of your personal information and to treat it in accordance with applicable laws. We do not allow our third-party service providers to use your personal information for their own purposes.

We do not sell your personal information to third parties.

8. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the bottom of this page and take other appropriate measures to notify you.

We encourage you to periodically review this Privacy Policy to stay informed about how we collect, use, and protect your information. Continued use of our website after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

If we make significant changes that materially affect your privacy rights, we will provide additional notice, such as via email or through a prominent notice on our website.

9. Your Consent and Rights

By using our website, you consent to the collection and use of information as described in this Privacy Policy. You have certain rights regarding your personal information, including:

• Right to access: You can request information about the personal data we hold about you.

• Right to correct: You can ask us to correct inaccurate or incomplete information

• Right to delete: You can request deletion of your personal data.

• Right to limit or opt out: You can ask us to limit or stop certain uses of your data, such as marketing communications.

To exercise any of these rights, please contact us using the information provided in the "Contact Us" button above.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

We will respond to your inquiry as quickly as possible, typically within 30 days.